Examlex
According to exchange theory, we like those who reward us and dislike those who punish us.
Share Of Customer
The percentage of an individual customer's purchasing that a company captures in the products and services it offers.
Purchase Dollars
The amount of money spent by consumers or organizations on acquiring goods or services.
Company's Products
The goods or services offered by a company to its customers, representing the company's brand and value proposition in the market.
Iterative
A process characterized by repeating cycles of operations or stages with the aim of refining and improving a product or outcome with each iteration.
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