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Exchange theory suggests that people may
Service-Product Continuum
is a concept that illustrates a range extending from pure service to pure product, showing that most market offerings consist of a mix of both.
Grocery Store
A grocery store is a retail establishment that specializes in selling food and other household goods to consumers for everyday consumption.
Customizing Services
Modifying or tailoring services to meet the specific needs or preferences of individual customers.
Variable Nature of Services
Describes the characteristics of services that make them less consistent and more difficult to standardize compared to physical products.
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