Examlex
An individual (or group) capable of making the decision on a good or service a salesperson is selling is referred to as a
Social Psychology
The examination of individuals' thoughts, emotions, and actions within societal settings through scientific methods.
Belief Perseverance
The tendency for people to hold on to their beliefs even in the face of contradictory evidence.
Cognitive Stickiness
The tendency for certain beliefs or pieces of information to remain persistent in one's mind despite counterarguments or evidence to the contrary.
Cognitive Dissonance
The psychological discomfort experienced when holding two or more conflicting cognitions (beliefs, attitudes, or behaviors).
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