Personal Selling Is More Effective When the Good or Service

question 118

Multiple Choice

Personal selling is more effective when the good or service is

• A)is a standardized good or service.
• B)viewed as risky.
• C)simplistic in nature.
• D)is an existing product in the market.
• E)frequently purchased.

Understand the role of defense mechanisms and how they illustrate psychological conflict resolution.

Recognize the principles governing the operations of the id, ego, and superego.

Identify the impact of specific personality traits on life outcomes such as divorce, school performance, and interpersonal relations.

Understand Freud's perspective on the driving forces of personality and behavior.

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Definitions:

Schachter's Study

A series of experiments by Stanley Schachter that explored the effects of fear and affiliation, illustrating how anxiety can lead to a desire for social companionship.

People's Reactions

The responses or behaviors exhibited by individuals in response to specific stimuli or situations.

Deviation

A measure of the difference between observed values and the expected value.

Asch

Refers to Solomon Asch, known for his research on conformity, including the famous Asch conformity experiments.