Using Online, Mobile, and Social Media to Engage Customers, Build

question 103

Short Answer

Using online, mobile, and social media to engage customers, build strong customer relationships, and increase sales is referred to as ________ selling.

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Definitions:

Theory X

A management theory assuming that employees are inherently lazy and will avoid work if they can.

Behaviour Motivation

The drive behind individuals' actions, influenced by internal desires and external rewards.

Theory Y

A management concept that assumes employees are intrinsically motivated, enjoy their job duties, and work to better themselves without direct supervision.

Self-Directed

Capable of making decisions and guiding one's actions by oneself without external influence or direction.