What Is Social Selling? According to LinkedIn, What Can Social

question 5

Essay

What is social selling? According to LinkedIn, what can social selling help B₂B firms accomplish?

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Definitions:

Hybrid Strategy

A competitive strategy that combines elements of both cost leadership and differentiation to create a unique market position and appeal to a broad range of customers.

Near-Sourcing

The practice of transferring a business operation closer to where products are sold or where the business is located, often to reduce lead times and costs.

Stockout

A situation in which the demand or requirement for an item cannot be fulfilled from the current inventory or stock.

Push-Pull Strategy

A marketing strategy that combines both push tactics (directly promoting products to consumers) and pull tactics (motivating consumers to seek out your brand) for optimum demand generation.