Felix Has Been Calling on the Same Customer for Years

question 78

Multiple Choice

Felix has been calling on the same customer for years. He handles all of the company's orders and quickly resolves any issues that may come up. On occasion, Felix takes some of the company employees out to dinner and has even given them tickets to local sporting events. Felix is involved in

• A)public relations.
• B)publicity.
• C)multi-level marketing.
• D)relationship selling.
• E)loyalty selling.

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Definitions:

Scientific Management

Scientific Management is a theory of management that analyzes and synthesizes workflows, aiming to improve economic efficiency, especially labor productivity, by systematic study.

Systematic Management

An approach to management focusing on procedures and techniques for increasing organizational efficiency and effectiveness.

Financial Incentive

Monetary rewards offered to individuals or groups to encourage desired behaviors or achieve specific performance targets.

Goals

Objectives or desired results that an individual or organization aims to achieve.