Examlex
What two key words in the definition of advertising are crucial to understanding how advertising fits into the promotion mix?
Special Capacity
A unique or exceptional ability or potential in a person or system.
Good Will
An intangible asset representing the value of a business's reputation, brand, and ongoing operations, often reflected in its ability to generate future profits.
Top Strategy
The primary or most important method deployed to achieve a particular goal or objective.
Conflict Resolution
The process of resolving a disagreement or dispute between parties through dialogue, negotiation, or other means.
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