Felix Has Been Calling on the Same Customer for Years

question 78

Multiple Choice

Felix has been calling on the same customer for years. He handles all of the company's orders and quickly resolves any issues that may come up. On occasion, Felix takes some of the company employees out to dinner and has even given them tickets to local sporting events. Felix is involved in

• A)public relations.
• B)publicity.
• C)multi-level marketing.
• D)relationship selling.
• E)loyalty selling.

---

Definitions:

Relative Deprivation

The feeling of dissatisfaction or injustice from the perception that one is worse off compared to others or compared to one's expectations.

Los Angeles Riots

A series of violent disturbances in Los Angeles, California, in 1992, triggered by the acquittal of police officers caught on video beating Rodney King.

Acquittal

A legal judgment that formally declares the defendant not guilty of the criminal charges against them.

Physical Environment

The natural or man-made surroundings in which an organism lives, including all living and non-living factors.