The Single Most Effective Approach for Establishing and Developing a Personal

question 27

Multiple Choice

The single most effective approach for establishing and developing a personal relationship with the customer is through

• A)publicity.
• B)personal selling.
• C)public relations.
• D)advertising.
• E)sales promotion.

---

Definitions:

Proportionate Book Value

The value of a company based on its balance sheet, where assets and liabilities are proportionately adjusted to reflect its actual market value.

Trademarks

Identifiable symbols, logos, or names used by companies to distinguish their products or services from those of others.

Goodwill

An intangible asset that arises when a business is acquired for more than the fair value of its net identifiable assets, representing non-physical assets like reputation.

Fair Value

The estimated market value of an asset or liability, based on current conditions and mutually agreed upon by a buyer and seller.