An Unaided Recall Test Is a Performance Metric That

question 111

Multiple Choice

An unaided recall test is a performance metric that

• A)allows marketers to evaluate personal selling techniques of a sales force.
• B)allows marketers to measure how often the target market has been exposed to an advertisement.
• C)requires consumers to recall advertisements with help to stimulate their memory.
• D)requires consumers to recall advertisements from memory without any clues.
• E)allows marketers to measure the percentage of the target market that has been exposed to a promotional message.

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Definitions:

Object Relations

A school of psychodynamic thought that emphasizes the real (as opposed to fantasized) relations an individual has with others.

Conditional Positive Regard

Acceptance and love that are contingent upon a person's behaving in certain ways or meeting certain conditions.

Self-Actualization

According to Abraham Maslow and some other adherents of the humanistic approach to personality, the full realization of one’s potential.

Self-Esteem

An individual's subjective evaluation of their own worth, encompassing beliefs and emotions about oneself.