When Marketers Segment Based on Psychographics, the Market Is Divided

question 129

Multiple Choice

When marketers segment based on psychographics, the market is divided into groups according to

• A)family size and marital status.
• B)the reason why the consumer made the purchase.
• C)how convenient the product is for the consumer.
• D)how consumers act toward products.
• E)a consumer's income and interest in the product.

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Definitions:

Pectoralis Minor

A thin, triangular muscle located beneath the pectoralis major muscle on the chest, participating in movements of the shoulder girdle.

Extensor Indicis

A muscle in the forearm that extends the index finger at the joints.

Extensor Carpi Ulnaris

A muscle in the forearm that extends the wrist and aids in its adduction.

Extensor Pollicis Longus

The extensor pollicis longus is a muscle in the forearm that extends the thumb and helps in its radial abduction.