What Factor of the Targeting Process Is at Work When

question 147

Multiple Choice

What factor of the targeting process is at work when a marketer ensures that the target market is appropriate for what the organization is and wants to be as defined in its mission statement?

• A)organizational fit
• B)growth potential
• C)segment harmony
• D)cultural awareness
• E)strategic fit

---

Definitions:

Customer Response Time

The duration it takes for a company to address and resolve a customer's inquiry or complaint.

Completed Order

A customer request that has been fully processed, manufactured, or serviced and is ready for delivery.

Activity-Based Management

A management approach focusing on managing activities as a way to improve the quality and reduce the costs of goods produced or services provided.

Cost Reduction

The process of cutting expenses to improve profitability without compromising the quality or availability of goods and services.