The Market Is Divided into Groups According to the Reason

question 45

Short Answer

The market is divided into groups according to the reason the consumer made the purchase when marketers segment based on _________.

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Definitions:

Functionalism

A school of psychology emphasizing questions such as why the mind or a particular cognitive process works the way(s) it does.

Structuralism

One of the earliest schools of cognitive psychology. It focused on the search for the simplest possible mental elements and the laws governing the ways they could be combined.

Laboratory Experimentation

A methodological approach within scientific research where variables are controlled and manipulated to determine their effects on outcomes of interest in a lab setting.

Conscious Thought

The state of being aware of one's thoughts, feelings, and sensations; it involves processes that are within an individual's direct awareness.