The Second Step in Deciding How to Best Position a Product

question 62

Short Answer

The second step in deciding how to best position a product is to clearly define the firm's ________ ________.

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Definitions:

Regulations

Rules or directives made and maintained by an authority to control or govern behavior, often within a specific industry or activity.

Preconventional

The first level in Kohlberg's stages of moral development, where moral reasoning is based primarily on perceived consequences of actions and obedience to authority.

Level

A specific height or degree of advancement or progress in a sequence or hierarchy.

Morality

Principles concerning the distinction between right and wrong or good and bad behavior.