It Has Been Tara's Dream to Open a Bakery, and While

question 71

Multiple Choice

It has been Tara's dream to open a bakery, and while she has experience in making all types of baked goods, she always gets rave reviews for her hand-decorated cakes. So, rather than open a bakery that offers a wide variety of baked goods, Tara has decided to open a specialty cake shop to cater to that market only. This is an example of

• A)market fragmentation.
• B)repositioning.
• C)market segmentation.
• D)limited marketing.
• E)mass marketing.

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Definitions:

Equity

The value of ownership interest in a company, represented by the shares held by investors.

Depreciation Expense

An accounting method that allocates the cost of a tangible asset over its useful life, representing the wear and tear, deterioration, or obsolescence of the asset.