The Competitive Analysis Tool That Creates a Visual Picture of Where

question 75

Multiple Choice

The competitive analysis tool that creates a visual picture of where products are located in consumers' minds is called a

• A)perceptual map.
• B)conceptual map.
• C)competitive map.
• D)marketing map.
• E)positioning map.

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Definitions:

Statistically Significant

The likelihood that the difference in outcomes between groups is not due to chance, based on a predefined significance level.

Correlation Coefficient

A statistical measure that indicates the extent to which two variables fluctuate together.

Independent Variable

A variable in an experiment that is manipulated to determine its effect on the dependent variable.

Dependent Variable

The variable in an experiment that is observed and measured to see how it is influenced by the independent variable.