The Combination of All the Products a Company Sells Is

question 145

Multiple Choice

The combination of all the products a company sells is referred to as its product line.

• A)any good or service that is mass produced and sold in more than one market.
• B)the specific combination of goods, services, or ideas that a firm offers to its target market.
• C)a tangible good that is received in exchange for money, time, or effort.
• D)marketed items of value that fulfill a need of an individual consumer or business.
• E)any intangible offering a firm makes to an individual consumer or a business.

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Definitions:

Scientifically Based

Refers to methods or practices that are founded on evidence gathered through scientific research and empirical data.

Cognitive-Behavioral Therapy

A form of psychotherapy that addresses dysfunctional emotions, behaviors, and cognitions through a goal-oriented, systematic process.

Twelve-Step Approach

A set of guiding principles for recovery from addiction, compulsion, or other behavioral problems, emphasizing peer support and a spiritual foundation.

Community Reinforcement

Community reinforcement is a behavioral treatment approach that focuses on altering the individual’s environment to make a substance-free lifestyle more rewarding than one centered around substance use.