A Risk Associated with Product-Line Extensions Is That the New

question 81

Multiple Choice

A risk associated with product-line extensions is that the new product may take away from sales of existing products in the product line. This is referred to as

• A)cannibalization.
• B)revamping.
• C)diffusion.
• D)disruptive technology.
• E)outsourcing.

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Definitions:

War of Spanish Succession

The War of Spanish Succession (1701-1714) was a major European conflict fought over who would inherit the Spanish throne, leading to significant shifts in power dynamics among European states.

Louis XIV

Known as the Sun King, he was a monarch of the House of Bourbon who reigned as King of France from 1643 until his death in 1715.

Crowns of France

Symbols of monarchy and authority in France, historically associated with the French kings.