The New-Product Characteristic That Refers to How Well a New

question 101

Short Answer

The new-product characteristic that refers to how well a new product fits into a potential customer's needs, values, product knowledge, and past behaviors is ________.

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Definitions:

Introspective

The practice of examining one's own thoughts, feelings, and sensations in order to gain insight; a reflective looking into oneself.

Psychological Research

The scientific study of the mind and behavior, employing systematic methods to explore and understand psychological phenomena.

Experimental

Pertaining to a research methodology that involves manipulating one variable to determine if changes in one variable cause changes in another variable, within a controlled environment.

Humanistic Psychology

A psychological perspective emphasizing the study of the whole person and the uniqueness of each individual's experience.