The Group of Adopters That Make Up the Smallest Percentage

question 43

True/False

The group of adopters that make up the smallest percentage of product adopters is the laggard group.

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Definitions:

Prefrontal Cortex

A region of the brain associated with decision making, cognitive behavior, personality expression, and moderating social behavior.

Anterior Cingulate

A part of the brain involved in a wide range of functions, including emotion, decision-making, and impulse control.

Cognitive Theorists

Psychologists or researchers who study how mental processes such as perception, memory, and reasoning influence behavior.

Ruminative Response

A pattern of behavior where an individual persistently focuses on the symptoms of their distress, and on its possible causes and consequences, instead of solutions.