The Procedure in Which Marketing Professionals Ask Consumers for Their

question 71

Multiple Choice

The procedure in which marketing professionals ask consumers for their reactions to verbal descriptions and rough visual models of a potential product is called

• A)concept marketing.
• B)idea screening.
• C)test marketing.
• D)prototype evaluation.
• E)concept testing.

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Definitions:

Intrinsic Motivated

Driven by internal rewards, such as personal satisfaction or fulfillment, rather than by external pressures or incentives.

Extrinsic Motivation

Motivation driven by external rewards such as money, fame, grades, or praise rather than internal satisfaction.

Symbolic Self-Completion

A theory suggesting individuals strive to achieve and display symbols of success in areas important to their self-identity to feel complete.

Intrinsic Motivation

The drive to act or engage in an activity for its own sake, deriving pleasure or satisfaction from the activity itself rather than external rewards.