Arthur Does Not Like Change

question 108

Multiple Choice

Arthur does not like change. He thinks the cell phone he currently owns is just fine even though it doesn't have all the features of new phones on the market. Arthur hopes that he doesn't lose this phone because the company doesn't make this style anymore and he doesn't want to get anything different. What type of adopter is Arthur?

• A)laggard
• B)innovator
• C)early adopter
• D)late majority
• E)early majority

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Definitions:

Operant Conditioning

An educational method where the intensity of an action is altered through rewards or penalties.

Shaping Procedure

A method of positive reinforcement of behavior by which successive approximations of a desired behavior are reinforced.

Primary Reinforcer

An innately reinforcing stimulus, such as one that satisfies a biological need.

Conditioned Reinforcer

A stimulus that gains its reinforcing power through its association with a primary reinforcer; also known as a secondary reinforcer.