Which Tool Looks at Changes in Sales During and After

question 61

Multiple Choice

Which tool looks at changes in sales during and after promotional programs to see how the marketing efforts affected company sales?

• A)promotion evaluation
• B)advertising effectiveness
• C)demand analysis
• D)sales forecasting
• E)sales tracking

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Definitions:

Uncertainty

The state of having limited knowledge where it is impossible to exactly describe the existing state, a future outcome, or more than one possible outcome.

Tuition

The fee charged for instruction or teaching, typically at a school, college, or university.

Expected Utility

The sum of the utilities associated with all possible outcomes, weighted by the probability that each outcome will occur.

Utility

The satisfaction or benefit derived by consumers from consuming a good or service.