In a Marketing Information System (MIS), Data Flows Through the Organization

question 15

Multiple Choice

In a marketing information system (MIS) , data flows through the organization from internal company data, competitive intelligence, and

• A)marketing research.
• B)mathematical modeling.
• C)statistical models.
• D)customer insights.

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Definitions:

Representation Heuristic

A cognitive shortcut in which judgments are made based on how much one thing resembles another.

Elimination by Aspect

A decision-making process where options are eliminated based on the absence of desired characteristics.

Anchoring with Adjustment

A cognitive heuristic where an individual bases their initial estimate or decision on an initial value (anchor) and makes adjustments from that point to reach a conclusion.

Us vs. Them Heuristic

A cognitive bias that categorizes individuals or groups into an 'in-group' or an 'out-group,' influencing social behavior and decision making.