In a Marketing Information System (MIS), Data Flows Through the Organization

question 15

Multiple Choice

In a marketing information system (MIS) , data flows through the organization from internal company data, competitive intelligence, and

• A)marketing research.
• B)mathematical modeling.
• C)statistical models.
• D)customer insights.

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Definitions:

Network Size

Refers to the number of connections or relationships an individual or organization has, often impacting their influence and resources within a community or industry.

Network Quality

The overall performance and reliability of a digital communication system, evaluated by factors such as speed, connectivity, and availability.

LinkedIn

A professional networking platform that enables users to connect, share insights, and discover career opportunities, focusing on business-oriented relationships.

Online Gatekeepers

Entities or individuals who control access to information on the internet, potentially influencing what content reaches users.