Which Tool Has the Ability to Crunch Large Amounts of Structured

question 102

Multiple Choice

Which tool has the ability to crunch large amounts of structured and unstructured data, taking the guesswork out of various marketing tasks in order to identify messages that are more likely to be well received?

• A)ethnographic research
• B)predictive modeling
• C)competitive intelligence
• D)machine learning
• E)demand analysis

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Definitions:

Marginal Utility

The extra pleasure or benefit derived from using an additional unit of a product or service.

Marginal Rates

The additional cost or benefit associated with a small incremental increase in a unit of activity.

Utilities Possibilities Frontier

A concept in economics that represents all possible allocations of utility or satisfaction among different goods and services for a particular consumer or society, graphically.

Efficient

A state of productivity in which resources are used in the most cost-effective way without waste, achieving the highest possible output from a given input.