Because Institutional Markets Represent a Wide Variety of Organizations, Marketers

question 68

True/False

Because institutional markets represent a wide variety of organizations, marketers do well to develop standardized solutions that meet the general needs of all.

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Definitions:

Incorporation Theory

Incorporation theory is a legal doctrine in the United States that applies the protections of the Bill of Rights to the states through the Fourteenth Amendment's Due Process Clause.

Due Process Clause

A legal principle assuring fair treatment through the judicial system, especially as outlined in the Fifth and Fourteenth Amendments of the U.S. Constitution.

Liberties

The fundamental rights and freedoms protected from infringement by the government, including speech, religion, and assembly.

Rights

Legal, social, or ethical principles of freedom or entitlement; the fundamental normative rules about what is allowed of people or owed to people.