Ritesh Opened a New Computer Store in Town

question 37

Multiple Choice

Ritesh opened a new computer store in town. When customers purchase a computer from his store, they automatically receive an extended warranty, free in-home installation, access to Ritesh's 24-hour technical support team, and in-store software training classes. By offering all these things, Ritesh is most likely trying to

• A)increase a new customer's cognitive dissonance.
• B)encourage an internal information search.
• C)discourage ritual consumption.
• D)stimulate problem recognition.
• E)reduce a new customer's cognitive dissonance.

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Definitions:

Synapses

The junctions through which neurons communicate with each other, using chemical or electrical signals.

Long-term Potentiation

A long-lasting enhancement in signal transmission between two neurons that results from their simultaneous stimulation, associated with learning and memory.

Natural Selection

A process in biological evolution where organisms with traits better suited to their environment are more likely to survive and reproduce.

Motor Neurons

Nerve cells that initiate and conduct signals from the brain or spinal cord to muscles or glands, resulting in movement or action.