Individuals Who Exert an Unequal Amount of Influence on the Decisions

question 118

Multiple Choice

Individuals who exert an unequal amount of influence on the decisions of others because they are considered knowledgeable about particular products are called

• A)company leaders.
• B)product pushers.
• C)reference group leaders.
• D)marketing gurus.
• E)opinion leaders.

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Definitions:

Talcott Parsons

An American sociologist known for developing a general theoretical framework for the social sciences and for his theories concerning social action, the system, and functionalism.

Robert Merton

An American sociologist known for his theories of social structure, anomie, and for developing the concept of self-fulfilling prophecy.

Middle-range Theories

Theories that operate between the minor but necessary working hypotheses that evolve in abundance during day-to-day research and the all-inclusive systematic efforts to develop a unified theory that will explain all the observed phenomena.

Marxian Theories

A set of socio-economic ideas that analyze the effects of capitalism on labor, productivity, and economic development.