The Perception Process Begins When a Consumer

question 49

Multiple Choice

The perception process begins when a consumer

• A)modifies his or her behavior due to a change in attitudes.
• B)recognizes that he or she has an unmet need.
• C)is exposed to either an internal or external stimulus.
• D)is motivated by an inward drive.

---

Definitions:

Communications Control

The management and regulation of the sending and receiving of messages in telecommunication systems.

Encryption

The process of converting information or data into a secure format to prevent unauthorized access, ensuring privacy and security.

Firewall

A system (either hardware, software, or a combination of both) that prevents a specific type of information from moving between untrusted networks, such as the Internet, and private networks, such as your company’s network.

Untrusted Networks

Networks that are not secure, where the risk of data interception and unauthorized access is higher.