The Use of Sensation and Perception to Influence Consumer Preferences

question 56

Multiple Choice

The use of sensation and perception to influence consumer preferences and choice is the idea behind

• A)selective distortion.
• B)selective retention.
• C)selective attention.
• D)sensory marketing.

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Definitions:

Binding

In legal terms, describing an agreement or contract that is legally enforceable by law.

Theory Z

A management philosophy that stresses employee participation in all aspects of company decision making.