Marketers Can Capitalize on Consumer Learning by Designing Marketing Strategies

question 10

Multiple Choice

Marketers can capitalize on consumer learning by designing marketing strategies that

• A)complicate information searches.
• B)promote reinforcement.
• C)encourage cognitive dissonance.
• D)reduce ritual consumption.
• E)stimulate problem recognition.

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Definitions:

Audience

The group of people for whom a message, piece of writing, or entertainment is intended.

Long-Held Opinions

Beliefs or judgments that have been maintained by someone for an extensive period.

Persuasive Messages

These are communication strategies designed to convince an audience toward a particular belief, action, or attitude.

Requests For Action

Solicitations or appeals directed at someone to undertake a specific task or action.