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Marketers can help consumers fill in their knowledge gaps through advertisements and product websites.
Controversial
Causing debate or disagreement, often due to differing opinions or values.
Oligopoly
A market structure in which a few firms dominate, often resulting in reduced competition.
Collude
When firms work together, often in secret, to fix prices, limit production, or divide markets, in order to increase profits by reducing competition.
Cartel
An alliance of producers who agree to control prices, production, and marketing of their products to maximize collective profits.
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