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List and describe the three types of buying situations.
Collective Brainpower
The combined intelligence, creativity, and problem-solving abilities of a group or team.
Workforce
The collective group of employees working in an organization or sector, encompassing various roles, skills, and backgrounds.
Knowledge Workers
Employees whose primary job involves processing and making decisions based on information, such as programmers, engineers, and scientists.
Creative Minds
Individuals who possess the ability to think outside the box, innovate, and generate original ideas or solutions.
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