Indirect Competition Occurs When

question 124

Multiple Choice

Indirect competition occurs when

• A)consumers purchase products that they did not intend to buy.
• B)consumers choose between two products that perform the same function.
• C)products are marketed to a new consumer segment.
• D)a company introduces a new product to its product line.
• E)products provide alternate solutions to the same market.

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Definitions:

Product

Any good, service, or idea that is offered to the market for sale, use, or consumption, and can satisfy a need or want.

Persuasive Message

Communication designed to influence the attitudes, beliefs, or behaviors of others through argumentation and evidence.

Cultural Differences

It refers to the variety of distinct behaviors, beliefs, values, and practices observed among people from different cultural backgrounds.

Desired Action

The specific behavior or response that a communicator aims to elicit from the audience.