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A major factory closed in your area, which caused a drop in the average income for the city. Which type of external force would this be considered in the marketing environment?
Marginal Cost
The cost of producing one additional unit of a product or service.
Optimal Capital Structure
The most favorable mix of debt and equity financing that minimizes a company's overall cost of capital while maximizing its stock price.
Common Share Price
The market value of a single share of a company's common stock.
Debt
An amount of money borrowed by one party from another, under the condition that it is to be paid back at a later date, usually with interest.
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