Austin Is 19 Years Old and Is Thinking of Starting

question 114

Essay

Austin is 19 years old and is thinking of starting a business to target his generation, the Millennials. What are some of the demographic factors that he needs to analyze to help him determine how to market his business?

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Definitions:

Emotional Intelligence

The competence to be conscious of, govern, and express one’s feelings, coupled with the capacity to handle relations with others judiciously and with understanding.

Project Emotion

May refer to the outward expression or display of feelings that an individual projects onto a specific task or area of life, such as enthusiasm or frustration towards a work project.

Relationship Management

The interpersonal skills of being able to communicate clearly and convincingly, disarm conflicts, and build strong personal bonds.

Disarms Conflicts

A strategy or action that reduces tension and resolves disagreements or disputes.