What Primary Strategic Planning Tool Is Used for Directing and Coordinating

question 8

Multiple Choice

What primary strategic planning tool is used for directing and coordinating the marketing effort and helps to guide the firm's marketing strategy?

• A)the mission statement
• B)the executive summary
• C)the situation analysis
• D)the business plan
• E)the marketing plan

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Definitions:

Social Loafing

The tendency for individuals to expend less effort when working in a group compared to when working alone.

Groupthink

a psychological phenomenon that occurs within a group of people when the desire for harmony in decision-making results in an irrational or dysfunctional decision outcome.

Groupthink

A psychological phenomenon that occurs within a group of people when the desire for harmony or conformity in the group results in an irrational or dysfunctional decision-making outcome.

Deindividuation

A psychological state characterized by reduced self-awareness and decreased personal responsibility, often occurring in group settings.