The Three Basic Characteristics of a Quality Marketing Objective Is

question 70

Multiple Choice

The three basic characteristics of a quality marketing objective is that it be

• A)far reaching, thorough, and measurable.
• B)specific, tailored, and recognizable.
• C)broad, detailed, and measurable.
• D)vague, simplistic, and easy to understand.
• E)specific, measurable, and realistic.

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Definitions:

Human Nature

The inherent characteristics, including ways of thinking, feeling, and acting, that all humans tend to have.

Free Will

The concept that humans have the ability to make choices that are not predetermined by past events, genetics, or conditioning.

Rationality

The quality of being based on or in accordance with reason or logic.

Cognitive Complexity

An individual's ability to understand and process multiple and detailed aspects of information simultaneously.