A Marketing Strategy That Involves Creating New Goods and Services

question 62

True/False

A marketing strategy that involves creating new goods and services for existing markets is a product development strategy.

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Definitions:

Special Purpose Machine

A special purpose machine is designed to perform a specific manufacturing or production task and is not versatile for other uses.

Installation Cost

Expenses associated with setting up or installing an asset for use, often capitalized and amortized over the asset's useful life.

Purchase Cost

Purchase cost includes all the expenses that a company incurs to acquire goods or services, including price, taxes, shipping, and handling fees.

Total Asset Turnover

An efficiency ratio indicating how effectively a company uses its assets to create sales, calculated by comparing its net sales to its average total assets.