Franchising Is an Attractive Method of Entering Foreign Markets Because

question 30

True/False

Franchising is an attractive method of entering foreign markets because franchisors assume the majority of the capital costs and human resource issues.

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Definitions:

Lower-Order Needs

Basic human requirements such as physiological and safety needs that must be satisfied before higher-order needs can be addressed.

Higher-Order Needs

Esteem and self-actualization needs in Maslow’s hierarchy.

Psychological Development

The ongoing growth and change in cognitive, emotional, and social capabilities and processes throughout a person's life.

Deficit Principle

A theory suggesting that a decrease in stimulation or input will cause humans to seek out more stimulation, to overcome the perceived deficit.