What Two Elements Are Combined on the BCG Matrix to Produce

question 72

Multiple Choice

What two elements are combined on the BCG matrix to produce its four unique product categories?

• A)market growth and relative market share
• B)market size and product demand
• C)market growth and number of competitors
• D)supply and demand
• E)relative market share and number of competitors

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Definitions:

Technological Complexity

The level of difficulty or intricacy involved in understanding, developing, or implementing technology.

Team's Familiarity

The level of knowledge and competence a team has with each other's skills, project content, and working processes.

Technology Newness

Refers to the degree to which a technology is new to a market or an application, impacting its adoption and implementation difficulty.

Initiation Phase

The beginning stage of a project where goals are defined, feasibility is studied, and initial planning occurs.