Think About the Various Marketing Strategies as You Read the Following

question 157

Multiple Choice

Think about the various marketing strategies as you read the following choices to determine which one describes a market penetration strategy.

• A)Precious Gems is selling its new line of necklaces to a new market overseas.
• B)Toys for Boys sells its toys in California, but now it wants to sell them all over the United States.
• C)Luxury Lighting wants to sell its existing products in new retail outlets.
• D)The Exotic Fishbowl is now adding a line of aquarium accessories to sell to its existing customers.
• E)Rita's Taco Barn is thinking of how it can sell more of its current menu to the regular customers that dine in her restaurant at lunchtime.

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Definitions:

Justice View

A perspective focusing on fairness in the distribution of rewards and burdens among members of a society or organization.

Utilitarian View

An ethical perspective that suggests actions are right if they are beneficial or bring the greatest good to the greatest number of people.

Ethical Behaviour

Conduct that is in accordance with accepted principles of right or wrong governing the conduct of a profession.

Results-Oriented

A focus on achieving specific outcomes or goals, emphasizing the end result rather than the process used to get there.