Why Is Franchising an Attractive Method of Entering a Foreign

question 144

Multiple Choice

Why is franchising an attractive method of entering a foreign market?

• A)because the franchisor does not have to put up any capital to get the business off the ground
• B)because the franchisor has no liability if the business fails
• C)because the franchisee assumes the majority of the capital costs and human resource issues
• D)because there are very few risks involved in franchising
• E)because the franchisee has no liability if the business fails

Comprehend the dynamics and processes involved in social identity theory.

Recognize the role of emotions and selective attention in the perceptual process.

Identify the mechanisms of confirmation bias and self-concept maintenance.

Understand the impact of mental models on information processing.

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Definitions:

Middle Adulthood

A stage of life, typically considered to occur from about age 40 to 65, characterized by stability, maturity, and personal achievement.

Midlife Crisis

A psychological crisis occurring in middle age characterized by life reevaluation, turmoil, and the desire to make significant changes to one's lifestyle.

Trigger

A stimulus that initiates a reaction or precipitates a specific response, often used in the context of psychological triggers that evoke emotional distress.

Personality Characteristics

Attributes or traits that define and distinguish an individual's consistent patterns of feeling, thinking, and behaving.