A Firm Is Seeking to Attract New Customers by Offering

question 131

Short Answer

A firm is seeking to attract new customers by offering new products that are unrelated to the existing products produced by the organization. This strategy is called _________.

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Definitions:

Interest

A fee, usually charged for the use of money.

Check Register

A record of checks written, deposits made, and current balances within a checking account.

Deposits

Money placed into an account or given to a third party as a pledge for the fulfilment of an agreement.

Cash Balance

The amount of money in cash or cash equivalents that a company or individual has available at any given time.