Marketers Define Customer Value as

question 95

Multiple Choice

Marketers define customer value as

• A)selling a product regardless of whether or not it meets a customer's needs and/or wants.
• B)the perceived benefits, both monetary and nonmonetary, that customers receive from a product compared with the cost associated with obtaining it.
• C)the ability to provide a product at the lowest possible price after covering all production expenses.
• D)providing a product or a service to a customer such that the customer will purchase that same product or service again in the future.
• E)being able to sell products that generate little to no customer returns or complaints.

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Definitions:

Linear Perspective

A system of creating an illusion of depth on a flat surface, wherein parallel lines converge at a single point known as the vanishing point.

Motion Parallax

A technique of depth perception where objects closer to the viewer move faster across the visual field than objects further away.

Monocular

Pertaining to or concerning solely one eye.

Binocular

Relating to, used by, or involving both eyes at the same time for obtaining visual perception.