A Marketing Strategy in Which the Firm Focused on Efficient

question 65

Multiple Choice

A marketing strategy in which the firm focused on efficient processes and production to create quality products and reduce unit costs was referred to as the

• A)relationship marketing era.
• B)marketing concept era.
• C)customer orientation era.
• D)sales orientation era.
• E)production orientation era.

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Definitions:

Implied Service Contract

A legal agreement created by the actions, situation, or circumstances of the parties involved rather than written or spoken words.

Expense Warranty Accrual Method

An accounting practice where a company estimates the costs of warranties and records these costs as an expense when the corresponding sales are made.

Modified Cash Basis

An accounting method that combines elements of both cash and accrual accounting, recognizing revenues when they are received and expenses when they are paid, with some adjustments.

Warranty Revenue Recognition

The accounting process of recognizing revenue from warranties provided, typically over the period the warranty covers.