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What Is Marketing Analytics and How Does It Benefit Marketers

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What is marketing analytics and how does it benefit marketers?


Definitions:

Posting Reference Column

A column in journals or ledgers used to record page numbers or account numbers, facilitating the tracking of transactions.

Ledger

A comprehensive collection of a company's financial accounts, where all transactions are recorded.

Transactions

Acts of buying, selling, transferring, or exchanging goods, services, or funds between two or more parties.

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