Marketers Define Customer Value as

question 95

Multiple Choice

Marketers define customer value as

• A)selling a product regardless of whether or not it meets a customer's needs and/or wants.
• B)the perceived benefits, both monetary and nonmonetary, that customers receive from a product compared with the cost associated with obtaining it.
• C)the ability to provide a product at the lowest possible price after covering all production expenses.
• D)providing a product or a service to a customer such that the customer will purchase that same product or service again in the future.
• E)being able to sell products that generate little to no customer returns or complaints.

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Definitions:

Whole Language

An educational philosophy emphasizing the use of real literature and natural context to teach language and literacy skills.

Phonetics

The study of sounds in human speech, including their production, transmission, and perception.

Back to Basics

An approach focusing on teaching fundamental skills or principles, often used in education and training contexts.

Wh- Question

Questions that begin with words such as who, what, when, where, why, and how, used to solicit information.